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Translation & Interpretation

Worldwide Digital Transformation

Despite the fact that global digital transformation (DX) is something that all businesses must work towards, the sad truth is that most of them tend to fail in their efforts, especially when it comes to justifying the expenditure.

Now, with IDC predicting that DX expenditure across the globe will touch a mind-bending $2 trillion by 2020, it means that a good $1.6 trillion could just end up getting written off.

That begs a question – if generating ROI on worldwide digital transformation is so complex, why indulge in it in the first place?

Well, there are several reasons. To begin with, there are significant rewards that come from digitising a business and disrupting a market. If success is achieved, the concerned company will gain a significant share in the market and boost profitability, while building a sustainable business.

Secondly, if you don’t do it, your competitors are going to anyway. Finally, the causes of failure can always be overcome; it just needs better planning. Possible failure is a weak excuse.

So, if you’re wondering how you can achieve digital transformation across your global business, here are a few strategies.

 

Have a digital vision

 

You need a strategy that can get the buy-in of those at the top. This vision must be in alignment with the entire business for the purpose of a smoother execution. More importantly, it must be made clear that DX is more than marketing or technology; it’s a complete change in the way your organisation conducts business.

 

Mark business drives

 

Conduct an assessment of whether you want to focus on business innovation or technology operations. Find out where your position is within that spectrum. Look at your operations from the perspective of process, technology, and people. Consider the inefficiencies that currently exist in your business processes.

 

Assess and give importance to IT initiatives

 

What are you aiming for? Are you looking to improve your internal processes or do you want to boost your project management and technology standards? Is your focus going to be on improving customer satisfaction and value by delivering the right experiences, products, services, and content?

These are important questions to ask.

 

Ensure alignment

 

Make sure there are no gaps. Determine what technologies you need and train your workforce accordingly for better implementation. If there are skill gaps, arrange for proper training and focus on developing talents.

Reinforce your IT department with entrepreneurs, strategic visionaries, and project planners; not just technology enablers.

 

Alter IT strategy based on need

 

DX is an ongoing phase, which means priorities will change. Recognise this and adjust strategies whenever necessary.

Once you manage to create an effective digital strategy, you can reap the benefits of working in an improved digital workplace and having greater stakeholder engagement. All you need is proper planning for operational efficiency, customer value, and growth/innovation.

How Artificial Intelligence Works When Translating a Language

It’s clear that businesses, today, have to make the most of technology to stay in the race. Artificial Intelligence, Machine Learning, and other such technology allow businesses to gain a competitive edge in a crowded marketplace. Thanks to globalization, translation is one area that’s recently been given the AI treatment.

So, how does AI actually aid translation? Well, that’s what we are here to find out.

 

It’s Called Machine Translation

 

AI-aided translation is called machine translation. What it does is that it converts text from the source language to text in the output language. There exist a range of machine translation programs that businesses can use for their translation needs.

However, the two most common happen to be SMT-based i.e. Statistical Machine Translation and RBMT-based i.e. Rule-Based Machine Translation.

The latter operates on the idea that language is all about syntactic and grammatical rules. So, in order to work, these programs refer to bilingual dictionaries for the specified languages. These dictionaries are composed of linguistic rules that apply to the sentence structures in each of the specified languages. Then, there are rules to help the program link the sentence structures of each language.

However, the process is time-consuming as new requirements have to be met each time a new language is paired with the source language. Even so, RMBT is effective when it comes to pairing languages with very different word orders, such as English to Chinese.

On the other hand, SMT works on the concept of probabilities. Google Translator is an example of this. What the tool does it refers to a set of target segments and chooses the most probable segments as a match to the source segment. To put it simply, Google Translator translates by looking at the highest statistical probability.

SMT works better than RMBT because it can accommodate a wide-range of languages. It does not depend on an extensive list of resources to get the job done.

So, that’s how AI-translation works.

 

The Future of AI Translation

 

Machine translation will definitely evolve as time goes by. However, human translation is still very relevant as context plays a major role in effective translation. This is completely dependent on human involvement.

For instance, colloquialism is something that machines still cannot figure out. So, machine translation is still primarily a tool aimed at simplifying the process, rather than taking it over.

Get Your Global Business Ready For E-Commerce

If you’re looking to expand your global business, look no further than e-commerce. You see, e-commerce is the future. The numbers are in and they’re pretty clear. According to last year’s statistics from Statista, the global e-commerce market will likely grow by 246.15% as far as sales are concerned.

That means the global e-commerce industry, which was worth $1.3 trillion in 2014, will grow to be worth $4.5 trillion in 2021. That’s a massive amount of growth. So, it’s clear that your business’s future lies in e-commerce.

But, how do you go about doing it? Well, we’ve got a few strategies to help you out. Do note that this isn’t an exhaustive list of strategies. There’s a lot that goes into establishing an e-commerce business, but we’re just focusing on a few key steps.

 

Start Developing Your Social Networks

 

Social media is the holy grail of consistent traffic and leads. So, leverage your social media networks to build an audience. Start by claiming your name on all the major networks. Establish your territory and start building your brand.

Also, choose the social media platforms that work for you the best. It doesn’t always have to be on Facebook or Twitter. If you’re a brand that relies heavily on visuals, Instagram or even Pinterest can prove to be far more effective.

 

Prepare Your E-Mail Marketing Strategy

 

E-Mail is the most important part of e-commerce marketing. Time and again, it has proven to be the most effective marketing channel for e-commerce sites, often providing tremendous returns on investment.

 

Localize

 

Of course, let’s not forget localization. As a global brand, you need to make sure your site is localized for the markets you’re catering to. This firstly means translating the content into the local language while taking context into consideration.

Then come in the other aspects. This includes using high-definition images to highlight products because images are far more effective than words. You also need to provide prices in the local currency in order to improve the shopper’s experience. Make sure you establish customer service channels that cater specifically to local shoppers.

To put it simply, make sure you have done everything possible to create a comfortable experience for your international shoppers. Go local.

 

Use Analytics

 

Analytics will help you set up your e-commerce business effectively. With analytics, you can gain valuable insights about your visitors and customers. This is necessary considering the fact that you won’t be dealing with people in person anymore.

So, to truly be able to see your online customers, you need analytics to guide you.

 

Get Started!

 

So, there you have it – a few basic steps to help you get started with your global e-commerce endeavor. Remember, the idea is to make things as convenient as possible for your audiences across the globe. So, make sure you assess their needs and requirements. Then, use the insights to figure out the next step.