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AI Technology: How are E-Commerce Companies Utilising it?

If you want an innovative way to drive sales and increase user experience on your website, you should be utilising artificial intelligence (AI) in your business. Indeed, AI technology is helping companies to take their business to the next level and leaving their competitors in the dust.

 

Improves the Virtual Shopping Experience

 

AI technologies can analyse the pattern of how a person shops online. The AI translation of these patterns provides a more personalised experience for the user. As a result, your website can leave a great impression on the user.

One of the biggest improvements to E-Commerce sites is the addition of chatbots and voice assistants. Depending on the website localisation, these AI tools proves that mass localisations can provide customer service in a number of languages. Hence, this AI Translation allows customers across the globe to receive personalised customer services.

 

Visual Search Engines

 

Another recent development for E-CommerceAI technologies is the visual search engine. Here users can take a photograph of their favourite products and the visual search engine will try to source where that product is sold.

Visual search engines can also be used to reverse-search an image, to help you find a better quality of that image as well as check its copyright status. You can also use an image search to find out information about a certain place or restaurant. You can do this by simply taking a photo and use the search bar to find reviews and booking information.

 

Personal Recommendations (AI)

 

The more you use a website enabled with AI technology, the more personalised your experience becomes. For instance, the website AI can help you find the best products related to your interests. It’s similar to having your own personal shopper but without the added cost!

With the recommendations calculated by your AI, shoppers can find what they’re looking for on a website with minimal fuss and time. Hence, this encourages users to repeatedly visit your website and may even recommend it to friends.

 

Voice Assistance

 

Voice assistance improves user experience, by helping users to type less and increasing the convenience. It allows users to speak to an E-Commerce site, asking them to pre-order something they use frequently. For instance, ordering more nappies via your Amazon Echo.

These AI voice assistants may offer the user a product recommendation they may like to add to their basket. Hence, making it a more personalised and efficient experience.

 

In Conclusion

 

AI technologies are vastly improving the user experience of E-Commerce sites, and it will be exciting to see where this ever-evolving technology takes our online shopping experience in the next few years.

Is AI Translation Really Changing the Industry?

As the business arena becomes more globalised, the need for localisation via translation grows and that growth fuels the need for better and more effective translation technologies (such as AI translation). As they say, necessity is the mother of all inventions. This philosophy stands true even for translation technology.

The growth in translation needs gave birth to machine translation (MT), which overcame much of the challenges posed by traditional translation processes. But new challenges keep cropping up. Fortunately, newer technologies are showing up to save the day.

One such technology is Artificial Intelligence or AI-based translation. AI translation offers distinct advantages compared to the older MT technology. For instance, it can factor in linguistic nuances and context to provide more accurate translations.

 

Already in Play

 

AI-based translation is already at play. You can see it everywhere from Google to Facebook. For instance, if you visit an international website via Google, you’ll have the option of seeing the translated version. There’s almost no human involvement or intervention here. It’s Google’s own automated translation service.

Microsoft is also offering its own real-time translation app, which can translate speech, text, and even images. What’s even more amazing is that this application can run offline, making instant translation a reality.

Even Facebook switched to AI translation as its primary approach in 2017.

One of the key benefits of AI translation is that it factors in context and entire sentences, which boosts accuracy.

 

Neural Machine Translation (NMT)

 

Traditional MT relied upon existing translations or translation memories to get the job done. However, now, we have something called Neural Machine Translation or NMT.  NMT makes use of translation memories as well. But it goes further and uses something called deep learning to boost translation accuracy.

NMT literally builds what is called an artificial neural network, sort of a like a human brain. What does that mean? Well, it means that the system can correct itself by going back, assessing, and correcting its approach or method.

On the contrary, traditional or statistical MT relies on correlation to choose the best possible translation. This method simply does not provide the same level of accuracy.

 

Conclusion

 

AI-based translation has come quite far. However, there are still some challenges to be overcome. For instance, AI translations are still plagued by grammatical inaccuracies. There are also complaints of such translations lacking nuance.

So, human translation still remains a necessity. Though AI translation may be evolving, it is too soon to predict its overall impact on the translation and localisation industry.

 

How Artificial Intelligence Works When Translating a Language

 

How-Artificial-Intelligence-Works-When-Translating-Language

Thanks to globalisation, translation is one area that’s recently been given the Artificial Intelligence treatment. So, how does AI actually aid translation?

Read More >

 

 

Worldwide Digital Transformation

Despite the fact that global digital transformation (DX) is something that all businesses must work towards, the sad truth is that most of them tend to fail in their efforts, especially when it comes to justifying the expenditure.

Now, with IDC predicting that DX expenditure across the globe will touch a mind-bending $2 trillion by 2020, it means that a good $1.6 trillion could just end up getting written off.

That begs a question – if generating ROI on worldwide digital transformation is so complex, why indulge in it in the first place?

Well, there are several reasons. To begin with, there are significant rewards that come from digitising a business and disrupting a market. If success is achieved, the concerned company will gain a significant share in the market and boost profitability, while building a sustainable business.

Secondly, if you don’t do it, your competitors are going to anyway. Finally, the causes of failure can always be overcome; it just needs better planning. Possible failure is a weak excuse.

So, if you’re wondering how you can achieve digital transformation across your global business, here are a few strategies.

 

Have a digital vision

 

You need a strategy that can get the buy-in of those at the top. This vision must be in alignment with the entire business for the purpose of a smoother execution. More importantly, it must be made clear that DX is more than marketing or technology; it’s a complete change in the way your organisation conducts business.

 

Mark business drives

 

Conduct an assessment of whether you want to focus on business innovation or technology operations. Find out where your position is within that spectrum. Look at your operations from the perspective of process, technology, and people. Consider the inefficiencies that currently exist in your business processes.

 

Assess and give importance to IT initiatives

 

What are you aiming for? Are you looking to improve your internal processes or do you want to boost your project management and technology standards? Is your focus going to be on improving customer satisfaction and value by delivering the right experiences, products, services, and content?

These are important questions to ask.

 

Ensure alignment

 

Make sure there are no gaps. Determine what technologies you need and train your workforce accordingly for better implementation. If there are skill gaps, arrange for proper training and focus on developing talents.

Reinforce your IT department with entrepreneurs, strategic visionaries, and project planners; not just technology enablers.

 

Alter IT strategy based on need

 

DX is an ongoing phase, which means priorities will change. Recognise this and adjust strategies whenever necessary.

Once you manage to create an effective digital strategy, you can reap the benefits of working in an improved digital workplace and having greater stakeholder engagement. All you need is proper planning for operational efficiency, customer value, and growth/innovation.

How Artificial Intelligence Works When Translating a Language

It’s clear that businesses, today, have to make the most of technology to stay in the race. Artificial Intelligence, Machine Learning, and other such technology allow businesses to gain a competitive edge in a crowded marketplace. Thanks to globalisation, translation is one area that’s recently been given the AI treatment.

So, how does AI actually aid translation? Well, that’s what we are here to find out.

 

It’s Called Machine Translation

 

AI-aided translation is called machine translation. What it does is that it converts text from the source language to text in the output language. There exist a range of machine translation programs that businesses can use for their translation needs.

However, the two most common happen to be SMT-based i.e. Statistical Machine Translation and RBMT-based i.e. Rule-Based Machine Translation.

The latter operates on the idea that language is all about syntactic and grammatical rules. So, in order to work, these programs refer to bilingual dictionaries for the specified languages. These dictionaries are composed of linguistic rules that apply to the sentence structures in each of the specified languages. Then, there are rules to help the program link the sentence structures of each language.

However, the process is time-consuming as new requirements have to be met each time a new language is paired with the source language. Even so, RMBT is effective when it comes to pairing languages with very different word orders, such as English to Chinese.

On the other hand, SMT works on the concept of probabilities. Google Translator is an example of this. What the tool does it refers to a set of target segments and chooses the most probable segments as a match to the source segment. To put it simply, Google Translator translates by looking at the highest statistical probability.

SMT works better than RMBT because it can accommodate a wide-range of languages. It does not depend on an extensive list of resources to get the job done.

So, that’s how AI-translation works.

 

The Future of AI Translation

 

Machine translation will definitely evolve as time goes by. However, human translation is still very relevant as context plays a major role in effective translation. This is completely dependent on human involvement.

For instance, colloquialism is something that machines still cannot figure out. So, machine translation is still primarily a tool aimed at simplifying the process, rather than taking it over.