+65 6681-6632
8 Jurong Town Hall Road, #25-02 The JTC Summit. Singapore 609434
en

How to Ensure Your E-Commerce Website Localisation is Ready?

Business is going global and e-commerce is booming. That means you’ll soon have to make sure that your e-commerce business is able to keep up with international demand. But, before you can do that, you’ll need to make sure your e-commerce website appeals to the international audience. This is done through e-commerce website localisation. In other words, you localise your website in order to make it more relevant to your local audiences.

Here are a few ways to go about it.

 

User Interface

 

It is easy to fall victim to the false idea that your user interface doesn’t impact user behaviour as long as it is designed well. The truth is that the design of your user interface can have an impact on how it is received among certain groups.

For instance, factors such as character choice, word length, shopping icons etc do tend to vary according to culture. So, you will have to start paying attention to these details and make the necessary changes.

 

Exchange Rates/Currency

 

Make sure you update prices to reflect current exchange rates and local pricing trends. There are also conversion norms that you’ll have to follow. Each country has its own norms, so take the time to research and study such topics.

For pricing elements such as VAT, make sure the necessary rules are built in for when they’re applicable.

 

Payment Processing

 

It is an established fact that online shoppers tend to prefer shopping in their home currency. So, to ensure your e-commerce website localisation is ready, make sure your shopping cart is capable of carrying out these conversions in real time. Also, pay attention to the payment processing solutions used in each market. There can be location-based preferences with regard to this as well.

 

Legalities

 

One of the harsh realities of doing business across the globe is to comply with regulatory policies and legal requirements. Now, the rules and laws vary from country to country. This is why you need to start focusing on these things and learn about them. This will prevent you from having to deal with regulatory or compliance issues in the future.

For instance, using copyrighted material for your local website can trigger legal problems. So, pay attention.

 

Conclusion

 

As business becomes more global, there is no doubt that your e-commerce website will soon have to adapt. The facts are in and the simple truth is people prefer to shop in their own language. They want businesses to truly cater to them in every way possible. This is where e-commerce website localisation steps in.

So, it’s time to adapt and catch up with the trend.

 

 Worldwide Digital Transformation 

 

Worldwide Digital Transformation

 

Digitising a global business can return significant rewards. All you need is these strategies to achieve digital transformation.

Read more about these tips >

 

Is AI Translation Really Changing the Industry?

As the business arena becomes more globalised, the need for localisation via translation grows and that growth fuels the need for better and more effective translation technologies (such as AI translation). As they say, necessity is the mother of all inventions. This philosophy stands true even for translation technology.

The growth in translation needs gave birth to machine translation (MT), which overcame much of the challenges posed by traditional translation processes. But new challenges keep cropping up. Fortunately, newer technologies are showing up to save the day.

One such technology is Artificial Intelligence or AI-based translation. AI translation offers distinct advantages compared to older MT technology. For instance, it can factor in linguistic nuances and context to provide more accurate translations.

 

Already in Play

 

AI-based translation is already at play. You can see it everywhere from Google to Facebook. For instance, if you visit an international website via Google, you’ll have the option of seeing the translated version. There’s almost no human involvement or intervention here. It’s Google’s own automated translation service.

Microsoft is also offering its own real-time translation app, which can translate speech, text, and even images. What’s even more amazing is that this application can run offline, making instant translation a reality.

Even Facebook switched to AI translation as its primary approach in 2017.

One of the key benefits of AI translation is that it factors in context and entire sentences, which boosts accuracy.

 

Neural Machine Translation (NMT)

 

Traditional MT relied upon existing translations or translation memories to get the job done. However, now, we have something called Neural Machine Translation or NMT.  NMT makes use of translation memories as well. But it goes further and uses something called deep learning to boost translation accuracy.

NMT literally builds what is called an artificial neural network, sort of a like a human brain. What does that mean? Well, it means that the system can correct itself by going back, assessing, and correcting its approach or method.

On the contrary, traditional or statistical MT relies on correlation to choose the best possible translation. This method simply does not provide the same level of accuracy.

 

Conclusion

 

AI-based translation has come quite far. However, there are still some challenges to be overcome. For instance, AI translations are still plagued by grammatical inaccuracies. There are also complaints of such translations lacking nuance.

So, human translation still remains a necessity. Though AI translation may be evolving, it is too soon to predict its overall impact on the translation and localisation industry.

 

How Artificial Intelligence Works When Translating a Language

 

 

How-Artificial-Intelligence-Works-When-Translating-Language

 

Artificial Intelligence allows businesses to gain a competitive edge in a crowded marketplace. However, how does AI actually aid translation?

Read More >

 

 

Worldwide Digital Transformation

Despite the fact that global digital transformation (DX) is something that all businesses must work towards, the sad truth is that most of them tend to fail in their efforts, especially when it comes to justifying the expenditure.

Now, with IDC predicting that DX expenditure across the globe will touch a mind-bending $2 trillion by 2020, it means that a good $1.6 trillion could just end up getting written off.

That begs a question – if generating ROI on worldwide digital transformation is so complex, why indulge in it in the first place?

Well, there are several reasons. To begin with, there are significant rewards that come from digitising a business and disrupting a market. If success is achieved, the concerned company will gain a significant share in the market and boost profitability, while building a sustainable business.

Secondly, if you don’t do it, your competitors are going to anyway. Finally, the causes of failure can always be overcome; it just needs better planning. Possible failure is a weak excuse.

So, if you’re wondering how you can achieve digital transformation across your global business, here are a few strategies.

 

Have a digital vision

 

You need a strategy that can get the buy-in of those at the top. This vision must be in alignment with the entire business for the purpose of a smoother execution. More importantly, it must be made clear that DX is more than marketing or technology; it’s a complete change in the way your organisation conducts business.

 

Mark business drives

 

Conduct an assessment of whether you want to focus on business innovation or technology operations. Find out where your position is within that spectrum. Look at your operations from the perspective of process, technology, and people. Consider the inefficiencies that currently exist in your business processes.

 

Assess and give importance to IT initiatives

 

What are you aiming for? Are you looking to improve your internal processes or do you want to boost your project management and technology standards? Is your focus going to be on improving customer satisfaction and value by delivering the right experiences, products, services, and content?

These are important questions to ask.

 

Ensure alignment

 

Make sure there are no gaps. Determine what technologies you need and train your workforce accordingly for better implementation. If there are skill gaps, arrange for proper training and focus on developing talents.

Reinforce your IT department with entrepreneurs, strategic visionaries, and project planners; not just technology enablers.

 

Alter IT strategy based on need

 

DX is an ongoing phase, which means priorities will change. Recognise this and adjust strategies whenever necessary.

Once you manage to create an effective digital strategy, you can reap the benefits of working in an improved digital workplace and having greater stakeholder engagement. All you need is proper planning for operational efficiency, customer value, and growth/innovation.