One of the biggest challenges e-commerce businesses face when scaling their reach to regional or international markets is language. In countries where consumers speak a language from the source language of your e-commerce store or marketplace, converting them can be a huge challenge. This is where e-commerce localisation comes in to make launching your brand and selling your product overseas easy and effective.
To put it simply, e-commerce localisation is the art and science of translating your product descriptions into the language of your new target market while minimising local sensitivities and preserving cultural accuracy. It is paramount to the success of your e-commerce business.
Maximise Product Visibility
Consumers are able to find your products through online searches if product descriptions are translated into their native language.
Improve Purchase Journey
Customers feel more comfortable browsing products in their native language. With improved user experience, they are more likely to complete transactions.
Customers are more likely to trust your brand and buy products and trust your brand if you speak their language.
|Content Per SKU||< 50 Words||51 - 200 Words||201 - 400 Words|
|Minimum Volume |
(SKU / Language)
|> 1,000||> 5,000||> 5,000|
|Language Pairs||English > Indonesia / Malay / Simplified Chinese / Traditional Chinese / Thai / Vietnamese|
English < Indonesia / Malay / Simplified Chinese / Traditional Chinese / Thai / Vietnamese
|Content Categories||Fashion, Home & Lifestyle, Mobile & Electronics, Home Electronics, Hobbies, Sports, Games|